From the iconic red and blue Charmin® bears to the Bounty® Quicker Picker Upper and the trusted clean of Mr. Clean®, P&G paper and cleaning products are easy shelf wins for the value- and brand-loyal shopper.
Charmin (49.1% market share) and Bounty (61% market share) are both category leaders*
Charmin Mega Rolls increases consumption (+4%), grows retailer profits (2%-3% slope on Charmin) and improves on shelf presence
Charmin Essentials Strong Single Mega Roll have enhanced cleaning and longer lasting rolls
Bounty Essentials (Replaces Bounty Basic) new 2-ply towel provides a great quality mid-tier towel and best trade up to Premium
Dawn® Ultra has 3X more grease cleaning power per drop, so shoppers can get through more dishes with less
*Data Source: MSA RIS Data, TUS Convenience, 52 WE 2019-05-25
Maximize profit to shelf space with switch to new Charmin Mega Rolls
Get more profit using the same shelf space by replacing Charmin Ultra Strong or Charmin Ultra Soft 4 Reg Roll and Charmin Essentials Soft 4 Giant Roll with 1 Roll Charmin Essentials Strong Mega and 2 Roll Charmin Ultra Soft Blue Mega.
Below are some of our top-selling Paper & Cleaning products. Contact us for additional SKUs.