Paper & Cleaning

From the iconic red and blue Charmin^® bears to the Bounty^® Quicker Picker Upper and the trusted clean of Mr. Clean^®, P&G paper and cleaning products are easy shelf wins for the value- and brand-loyal shopper.

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Why Buy

Charmin (49.1% market share) and Bounty (61% market share) are both category leaders*
Charmin Mega Rolls increases consumption (+4%), grows retailer profits (2%-3% slope on Charmin) and improves on shelf presence
Charmin Essentials Strong Single Mega Roll have enhanced cleaning and longer lasting rolls
Bounty Essentials (Replaces Bounty Basic) new 2-ply towel provides a great quality mid-tier towel and best trade up to Premium
Dawn® Ultra has 3X more grease cleaning power per drop, so shoppers can get through more dishes with less

*Data Source: MSA RIS Data, TUS Convenience, 52 WE 2019-05-25

Growth Opportunity

Maximize profit to shelf space with switch to new Charmin Mega Rolls

Get more profit using the same shelf space by replacing Charmin Ultra Strong or Charmin Ultra Soft 4 Reg Roll and Charmin Essentials Soft 4 Giant Roll with 1 Roll Charmin Essentials Strong Mega and 2 Roll Charmin Ultra Soft Blue Mega.