Laundry & Fabric

For over 70 years, P&G has been changing the way people do laundry. As powder continues to decline, our innovation in laundry and fabric products and convenient packaging solutions are sure to attract shoppers looking for a better clean.

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Why Buy

Tide^® and Gain^® are the #1 and #2 brands in Convenience*
P&G owns nearly 90% share of the Detergent category*
Single unit dose pacs have been the key to Laundry category growth over the last 4 years as laundry powder business continues to decline
3-chamber technology of Tide PODS^® delivers 6X the stain-removal powers
Tide antibacterial spray kills 99.9% of bacteria and eliminates odors between washes or on hard-to-wash items

*Data Source: MSA RIS Data, TUS Convenience, 52 WE 2019-05-25

Sales Opportunity

Make sure all fabric care needs are covered

Provide the best solution for shoppers: Stock a liquid laundry detergent, a unit dose pac, such as PODs or Flings, and a fabric aid, such as Tide antibacterial spray or stain pen.