Auto & Air

Febreze® is the perfect opportunity to gain impulse purchases at point of purchase. Help your shoppers have a happy carpool while attracting purchase from male shoppers.

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Why Buy

  • Since launch, Febreze has led the US car segment to 4x the growth and is the #1 selling brand in automotive air care.
  • Febreze is the #1 brand among existing male shoppers in the car freshener segment.
  • Febreze OdorClear technology eliminates odors, providing a light, fresh scent in both Febreze Car Vent Clips and Air Effects.
  • Patented dispensing Febreze Car Vent Clip unit ensures consistent scent release for up to 30 days and allows users to control scent level.
  • Febreze Fabric Refresher offers a better solution to eliminate odors on car fabrics.

*Data Source: MSA RIS Data, TUS Convenience, 52 WE 2019-05-25

Sales Opportunity

Get one more item in the basket with high impulse items

Drive primary placement of Febreze Car Vent Clips in auto aisle and secondary in high traffic areas using off-shelf merchandising.

Growth Opportunity

Provide a total solution to eliminate car odors for your shoppers

Stock Febreze Car Vent Clips, Febreze Air Effects, and Febreze Fabric Refresher in your Auto Section today.

Top-Selling Products

Below are some of our top-selling Auto & Air products. Contact us for additional SKUs.

For more information on how you can partner with P&G to grow your category sales, connect with us today.

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